The expression WIN-WIN is often confused with Do ut des (Roman law), then taken up with the Theory of Giving (Marcel Mauss), then exploited in Italy with the term Compromise. Then reapplied by the Reciprocity Principle, its best re-edition was born with the Theory of Games (J, Nash).
Our Business Models (often only online), start from the Win-Win Principle and merge with our exclusive Holistic Marketing (from the Tao of the Taoist philosophy).